A call group is a bundle of phone numbers that share the same behavior. Once numbers are in a group, you can point the whole group at a call flow in one click, instead of configuring each number separately. Call groups also plug into Ad Sources, so calls from a specific ad campaign or marketing channel can be routed to a specific team.
Two common patterns:
Same flow, many numbers: you run several local numbers (one per city) but they all go to the same AI receptionist or live-agent queue. Put all the numbers in one call group, point the group at your call flow, done.
Source-based routing: you bought a tracking number for a Google Ads campaign and want those calls to ring a dedicated sales team. Add the number to a call group, then in Settings → Ad Sources, attach that group to the ad source so every call from that campaign follows the right path and gets tagged with the right attribution.
1. Open Call Groups
You'll find Call Groups under Settings. The page lists every group you've already built plus the Create Group button.
2. Click Create Group
Create Group opens the new-group form. You can create as many groups as you need — most businesses end up with one per team or one per marketing source.
3. Name your call group
Use a name your team will recognize at a glance. Good examples: "Sales team", "After-hours", "Roofing Orlando", "Google Ads campaign". Avoid generic names like "Group 1" — you'll be picking from this list later when wiring flows and ad sources.
4. Save the group
Click Create Group to save. The empty group is now live and ready to receive phone numbers.
5. Open the group to add numbers
Click Edit on the group you just made. This is where you add phone numbers and connect the group to a call flow.
6. Add phone numbers to the group
Check the box next to each number you want in this group. You can add as many as you need. Only numbers already purchased or connected to Joby appear in the list — to add a new number, buy or port it first in Settings → Phone Numbers.
7. Connect the group to a Call Flow
Click Visual Flow and pick the flow that should run on every call to any number in this group. This is the magic: instead of assigning a flow to each number individually, you assign it once to the group.
If you haven't built the flow yet, see Configure the AI Voice Receptionist for the full walkthrough — including how to wire the AI agent, live-agent handoff, voicemail fallback, and post-call actions.
Want to route by ad source instead? Skip this step and head to Settings → Ad Sources. Open the source you want to track, and attach this call group as the destination. Every call to a number in the group will be tagged with that source for reporting.
8. Save Changes
Click Save Changes to apply. The flow assignment, ad-source attachment, and number list take effect immediately — the next inbound call to any number in the group follows the new rules.
